The animal health industry in 2020 is experiencing a tectonic shift. While still feeling the lingering effects of the African Swine Fever virus, the industry is now faced with the personal and professional impact of a global COVID-19 pandemic, as well as a societal awakening in light of recent events in the United States, leading to the Black Lives Matter movement. The result has been an unprecedented level of accelerated change within the industry, leading to new directions and scenarios that we have outlined in this report.
