Advertising & Third-Party Problem: Keynote | Kisaco Research

There is brewing curiosity about how advertising manages to break through the third-party problem despite privacy concerns. Discuss the significant risks that signal loss poses for both advertisers and publishers if ads cannot be shown on platforms. Explore how technology takes precedence over privacy concerns when new parties join conversations about advertising partnerships, even within large marketplaces like Magnite. Is the key to breaking through the third-party problem lie in a high enough financial incentive?